What is a domain name?

A domain name is a unique address that identifies a website. People get to a website by typing the domain name into a web browser. The domain name translates complex numbers that computers use to communicate (known as Internet Protocol (IP) addresses) into a easy-to-remember address that points to your website.

If you wish to visit Google, you just type in www.Google.com into your browser, instead of it’s IP address. (Example 74.68.75.19)

A domain name can also be used for email. Having an email address like  yourname@yoursite.com helps to establish your site’s identity and gives you a degree of credibility. It also looks and sounds professional when compared to using a free domain/webhost for email like Yahoo.

What are top-level domains?

Top level domains are the extension part of the domain name. The most common TLD’s are .com, .net, and .org but there are literally hundreds of other top level domains to choose from. .us, .tv, .mobi, .ws, .info, .help are just a few you could choose from.  Most experts recommend sticking with  .com, .net, or .org because that is what most people are familiar with. .Com is by far the most popular top level domain name. It’s what most people will enter automatically when typing in your domain name.

Choosing a Name for your Website

A good domain name is vitally important to your business. Ideally you want to use the name of your business as the domain name with .com at the end. If that’s not available try using abbreviations or initials. If it’s a new business you may want to select a domain name you like first and name your business that.

When choosing a domain name, try to keep the name short. You want a name that is easy to type and remember. Avoid using numbers, hyphenated-names, plural words ending with S. It’s a good idea to include keywords that pertain to your business in your domain name if possible.  Examples: PoolPrince.com, WineConsultant.com, AuctionVa.com

You can search for available domain names here.

If the domain name you want is already taken, you may be able to purchase it from the current owner. These are called premium domain names. This could be a great way to get the name you want. It may even already have been developed with people already visiting the site.

Click here to view the premium domain names we currently have available.

Get EDU Domain

 

get edu domain

How do you get a .EDU domain name? The .edu domain ending has been restricted since 2001 to “post-secondary institutions in the United States that are institutionally accredited.” Unless you are working for one of these institutions, you will not be able to get EDU domain name.

There are however some alternatives, with no restrictions, if you want to get a EDU domain name for an education website. Many new top level domains for education websites exist. Here are a few of them to consider:

Academy, Camp, Coach, College, Education, Expert, Institute, MBA, School, Technology, University.

Imagine the possibilities of combining your field of study with some of these domains: Soccer.coach, Archery.camp, Marketing.Academy, Tax.Expert, etc…
Owning these domain names could put you at the top of the search results, placing you ahead of your competition. There are now more descriptive domain endings for your school, university, academy, online course or training program than ever before.

So get creative with your domain name search, test different combinations until you find the one that will work best for you. Then make the purchase, create the website and market your new identity. You do not need to get EDU domain name to be successful on the internet.

Click here to search for the domain names you want and get suggestions on other domain names that could work for you.

Small Business Website Best Practices

Small Business Website Best Practices and Common Mistakes

There’s a LOT of ugly small business websites out there that are making some easily fixed mistakes–mistakes that are costing businesses hundreds or even thousands of dollars a year in lost revenue.

Check out my interview with Kevin Jordan on the “Small Business Marketing Minute” to learn some common mistakes small business owners make on their websites, and how to correct them.

Why You Need a Business Website

A carefully crafted Website can guide your clients, suppliers or employees through page after page of information. Another advantage is that you can add audio and video to these pages. More than ever before, people are going online to find the information they need.

1. Websites Never Sleep. Many people surf the web in the evening when most businesses are closed. A website will allow your business or organization to be open 24 hours a day, 7 days a week. Having a website is the equivalent of having an employee working for you around the clock!

2. Websites Improve Customer Confidence & Corporate Image. With a professional website, you will improve your overall impression to the public and, in turn, your customers will develop a greater sense of confidence in your organization.

3. People are looking for you online. More than ever before, people are turning away from traditional means of finding information and looking online. These are people who want to find you. They are looking for what you are selling, and they expect to find you online. For many people, you might as well not exist if you can’t be found with a search engine. In this “Information Age” we live in being online is vital.

4. Improve Your Customer Service. A website makes it possible to provide instant information and downloadable content. You can provide answers to frequently asked questions for your customers. A website is a great place to gain feedback from your customers and prospective clients. You can use surveys and forms that allow your customers to respond to questions you ask, enabling you to get valuable marketing information from your customers. Depending on your company’s products or services, you can also provide manuals, user guides, or instructions on your website. This provides value to your customers and can even eliminate the need for many people to call you for support.

5. Generate More Revenue. According to the Small Business Administration, small businesses that have websites are averaging $1.07 million more per year in sales than small businesses not online. That equates to 39% higher revenue. 50% of Internet sales are from new customers. Having a website significantly improves your customer reach no matter what services or products you offer.

6. Websites Are Not Just Local – They Are Global. Most small businesses are only able to market to their town and surrounding communities. With a website, you can take your goods and services across America and around the world.

7. E-Commerce. With a website, you can create an online store which allows customers to place orders and pay for their selections all via the internet. Your website can act exactly like a catalog, and contain photographs and descriptions of products- or it can be more advanced and make use of some of the emerging technologies- including audio and video to fully demonstrate your products and services. (Setup an Online Store)

When you compare the price of a website to the expense of creating and distributing more traditional forms of marketing materials, the cost of setting up and maintaining a website is nominal. One of the best features of a website is that you can quickly and easily change information as it changes within your business. Unlike printed materials that need to be revised and then reprinted at cost; a website allows you to change or add products and services as often as you wish in just a few steps. Please click on the services listed on the left for more information or visit our WebsiteDone4U Storefront.